Leasing and Marketing for Property Managers: Elective in the

Predicting future opportunities for the property manager is a challenge. In this course, you will gain the skills needed to successfully lease and market building space under favorable as well as adverse economic conditions. You will learn to conduct targeted market surveys and to develop a marketing plan that will please both the owner and the tenant. Leasing and marketing are also approached in-depth from legal and ethical angles, as well as from a financial standpoint. This course, which includes current, reliable resources, such as relevant Web sites, can help you stay on top of today's marketplace.

• Market analysis, survey conditions, and planning
• Ownership and investment
• Renewal and tenant satisfaction
• The leasing plan, including lease negotiations
• Public relations and advertising
• Tenant prospecting and space allowance

• Guidance in charting and rating comparative properties in your market
• Advertising, wise media buying, and public relations savvy
• Strategies and development of parameters to help you lease space effectively
• Guidelines for identifying prospective tenants and making them aware of how your building suits their needs

ACE credit recommendation: 2 semester hours, upper division baccalaureate